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BreatheCase

2019 - Client Project in CSM

​Selected and Bought by NIO LIFE

Breath Case: Like a briefcase but with the breath.

A tool to help you get the joyful life / the control & balance easier.

BRAND DECODING

Brand Decoding:

Life is food, music, exploration.

Life is being together, living well, learning.

Life is where you go, how you dress, the joy you feel.

To shape a joyful lifestyle.

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RESEARCH

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RESEARCH PROPOSAL:

Since we were doing this project t for NIO's Clients. most of them are in China and we are in the UK, I made this research proposal to design similar user groups for

human-centric research.

By deepening in chating with or observing ideal interviewees, I got lots of insights.

To figure out user's real needs, I redefined the deeper questions hides in their behaviors.

After comparing 3 choicen concepts from usibility, brand value and viability, the briefcase design shows more potentials.

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NARROWING DOWN THE

PROJECT BRIEF

Save more on work, Enjoy more on life.

CONCEPT DEVELOPMENT

In China, it’s very common to bring work out of the office, the majority of Chinese office workers are having a “996 working hour system”.

​There is a long journey of carrying the briefcase in and out everday.

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If a person work for 35 years, he or she will

waste 67days, 1610 hours

on packing for work.

User Workshops

To figure out a perfect layout of the briefcase and confirm that the ideas do work for the real users, I did a pop-up workshop in Holborn where lots of office workers are.

Client presentation PPT showcase:

 My understanding of

"Joyful Life"

is

"Control and Balance".

 

View the Product Video

in next page.

Thank you for your viewing!

I hope you enjoyed the meditation experience and found a bit more peaceful from this project.

Please be free to leave a comment!

I appreciate any suggestions and your help in supporting me to do a better job!

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