Yifei Wu
A Creator with Design Thinking
Yifei is a designer with an entrepreneurial spirit,
who is happy to deal with any challenges with
a can-do attitude.
She is specialized in human-centred design and created various projects with a strong conscious of user perspective. Her easy-going personality is able to support the
teamwork could be done efficiently and joyfully.
EDUCATION
BA(HONS) Product Design, Central Saint Martins, London 2017 - 2020
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Applying research methods in product contexts
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Familiar with manufacture technics
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Using wood and metal workshop craftily
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Design and Develop a product according to Brand or marketing
Diploma in Professional Studies, Central Saint Martins, London
2019 - 2020
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Develop an appreciation of the culture and practice of the workplace.
China Academic of Fine Art affiliated High School 2014 - 2017
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Specialist training in IELTS (English)
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Creative Painting and Design thinking
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Engrave Painting, Leather making, Glasses making, Art facilities
AWARDS
2019/01 -2019/03
Bronze - A Design Award
2019/01 -2019/03
IF Design Collection
2019/02
180 Degrees Consulting
2018/11 -2018/12
A Design Award
2010 - 2017
Several National / International Painting, Art，Maths, Presentation Teenager Competition Awards
WORK EXPERIENCES
2020/08-2021/10
Employer: R&F Groups UK
Position: Branding & Marketing Designer
Location:14 Carnation Way, Nine Elms, London SW8 5GZ
Content： Brand Identity design for R&F’s sub-brand that faces younger buyers.
WeChat Public Account VI design & layout design.
Supporting marketing events & campaigns, which includes EDMs, direct mail, brochures, PPT, exhibition collateral and displays, corporate communications.
Company Link：https://www.rfpropertiesuk.com/
2019/09-2020/02
Employer: Lixil Groups
Position: Product & Graphic Design Intern
Location:18 Water Lane，Richmond, TW9 1TJ
London UK
Content： Created a holistic project of bathroom experience design with mentorings, which includes 15 products and the experiences for different stakeholders.
Company Link：https://www.lixil.com
2019/07-2019/08
Employer: Swaine Adeney Retail (LONDON) LTD
Position: Part-time Branding Design Intern
Location: Melton Hall, Melton Park, Norfolk.NR24 2NQ
Content： Took charge of packaging design and contacted printing factories in China. Assist to Design manager to create new products ( leather goods).
Company Link：https://www.swaineadeneybrigg.com
2019/01-2019/03
Employer: NIO Technology
Position: Joint designer
Location: Granary Building, 1 Granary Square, Kings Cross, London N1C 4AA
Content： Designed a new lifestyle product according to the brand value of NIO LIFE, which is ready for manufacturing.
Company Link：https://www.nio.com/nio-life
2016/04-2017/8
Employer: Beijing Achang Education Company(Moonshot Academy)
Position: Part-time Designer
Location: 8 Daniwan Road, Haidian Huangzhuang, Haidian District, Beijing
Content：Design ads, posters, H5, website, brochure and organize activities.
Link：http://www.moonshotacademy.cn
2015/09-2016/8
Employer: Self-employed
Position: Beijing Highschool & Universities Charity Comic Alliance and Exhibition Funder
Location: 1st floor, 8 Beijing Gonzhan Street, Beijing
Content：Organize the Exhibition, Manage Team, Connect Cooperations& Medias, Marketing & Branding
2014/07-NOW
Employer: Self-employed
Position: Online Design Studio Funder
Location: Shanghai & Beijing
Content： Freelance Works, includes graphic design, architecture cad, artworks and illustrations.
ABILITIES
SOFTWARES
Adobe Suite
Rhino
Solid Works
Key Shot
Procreate
Sketchbook
SKILLS
Human-Centric Design
Modelling
(digital/wood/form)
Sketching
PS Quick Rendering
VR Scene Making
Animation for Storyboard
INTERESTS
Business Design
Strategy Design
Jewellery Design
Leather Making
Ceramic Making
Illustrating &Painting
Vegetarian Food