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Four little Yifei

Yifei Wu

A Creator with Design Thinking

Yifei is a designer with an entrepreneurial spirit,

who is happy to deal with any challenges with

a can-do attitude.

She is specialized in human-centred design and created various projects with a strong conscious of user perspective. Her easy-going personality is able to support the

teamwork could be done efficiently and joyfully.


BA(HONS) Product Design, Central Saint Martins, London                         2017 - 2020


  • Applying research methods in product contexts

  • Familiar with manufacture technics

  • Using wood and metal workshop craftily

  • Design and Develop a product according to Brand or marketing


Diploma in Professional Studies, Central Saint Martins, London 

2019 - 2020


  • Develop an appreciation of the culture and practice of the workplace.

China Academic of Fine Art affiliated High School                                         2014 - 2017

  • Specialist training in IELTS (English)

  • Creative Painting and Design thinking

  • Engrave Painting, Leather making, Glasses making, Art facilities


2019/01 -2019/03

Bronze - A Design Award


2019/01 -2019/03

IF Design Collection



180 Degrees Consulting                                                                                                       

2018/11 -2018/12

A Design Award                                             

2010 - 2017

Several National / International Painting, Art,Maths, Presentation Teenager Competition Awards 



Employer: R&F Groups UK 

Position:  Branding & Marketing Designer

Location:14 Carnation Way, Nine Elms, London SW8 5GZ

Content: Brand Identity design for R&F’s sub-brand that faces younger buyers. 
WeChat Public Account VI design & layout design.
Supporting marketing events & campaigns, which includes EDMs, direct mail, brochures, PPT, exhibition collateral and displays, corporate communications.

Company Link:


Employer: Lixil Groups

Position:  Product & Graphic Design Intern

Location:18 Water Lane,Richmond, TW9 1TJ

London UK

Content: Created a holistic project of bathroom experience design with mentorings, which includes 15 products and the experiences for different stakeholders.

Company Link:


Employer: Swaine Adeney Retail (LONDON) LTD

Position:  Part-time Branding Design Intern

Location: Melton Hall, Melton Park, Norfolk.NR24 2NQ

Content: Took charge of packaging design and contacted printing factories in China. Assist to Design manager to create new products ( leather goods).

Company Link:


Employer: NIO Technology

Position:  Joint designer

Location: Granary Building, 1 Granary Square, Kings Cross, London N1C 4AA

Content: Designed a new lifestyle product according to the brand value of NIO LIFE, which is ready for manufacturing.

Company Link:


Employer: Beijing Achang Education Company(Moonshot Academy)

Position:  Part-time Designer

Location: 8 Daniwan Road, Haidian Huangzhuang, Haidian District, Beijing

Content:Design ads, posters, H5, website, brochure and organize activities.



Employer: Self-employed

Position:  Beijing Highschool & Universities Charity Comic Alliance and Exhibition Funder

Location: 1st floor, 8 Beijing Gonzhan Street, Beijing

Content:Organize the Exhibition, Manage Team, Connect Cooperations& Medias, Marketing & Branding



Employer: Self-employed

Position: Online Design Studio Funder

Location: Shanghai & Beijing

Content: Freelance Works, includes graphic design, architecture cad, artworks and illustrations.



Adobe Suite


Solid Works

Key Shot




Human-Centric Design




PS Quick Rendering 

VR Scene Making

Animation for Storyboard 


Business Design

Strategy Design

Jewellery Design

Leather Making

Ceramic Making

Illustrating &Painting

Vegetarian Food

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