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YiFei Wu

YiFei Wu

A CREATOR WITH DESIGN THINKING

Product / Graphic / Brand / Jewellery

Designer

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ME.

//A Life-long learner

Hi, I’m Yifei Wu. A Chinese girl from Product Design BA Year 2, Central Saint Martins.

 I chose Product Design as my University course because it includes very wide skills and very solid design thinking foundation, which helps me to be capable of most design jobs.

If I decide to do something, I will try my best to do it. As I think the time is limited, once I spend time on something, I’ll make it worthy.

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Contents

#01-Product Branding

#01-Product Branding

Product Design - Pic-Bag

Brand Creating - M.OMENT

​Brand Decoding &ProductDesign -BreatheCase

As my Product Branding related designs are entering early production stage, I am not able to provide digital copies of the products. It is about human-centred design and branding. Details of the products can be discussed in person.  

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Air BBB 

​An AI Speaker for Airbnb

A most effective way to strengthen the bond between the user and Airbnb

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Art'em: A disruptive art sharing platform

Art'em: A disruptive art sharing platform

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Art'em

A design Award: Bronze Award Winner & IF design award: Talent Design Collection

- An art sharing platform

- Artists, especially freelancers and amateurs, suffer from volatile

income as they rely on one-off payments from selling art, usually with high commission fees to galleries. At the same time, many art appreciators have low affordability to own artwork. Art'em is a platform that shares idle art pieces from artists with appreciators. It allows art lovers to rent art pieces through an app.

#02-

App Design

M Space

Tourism Experience Strategy

and

App Design

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Playfill finalFilm

Playfill finalFilm

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Playfill

System &

Website Design

Official Website of USELESS

An Education Documentary 

#03-

Website design

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- System Design: Upcycling Brief Generator

- Give a new life to the items that were supposed to be landfill in a playful way.

#04-

Branding graphic

Posters and Graphic Design for an Innovative High School - Moonshot Academy

#05-

Branding events

BHCC Exhibition & Propaganda Planning 

Advertisements Design& Branding

Moonshot Academy

Graduate Event

Make your own Uniform

​Teashop Rewards Card

Sale Event & Graphic Design

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Other Skills

showcase

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